One of the best ways to apply emu oil is put a small amount on the index finger similar to a moisturiser. Don't worry good oil such as from emu store is not very runny so it will sit okay. If for some reason it does become a little runny it usually means it has been a warm day. Put in fridge for a couple of hours to keep thicker like a moisturiser.
Okay so a small amount then rub gently into the desired area and let it sink into the skin... There you go applied well. Only a small amount needed.